Bye, Bye Burger King

I just finished a series of Throwback Thursday social media posts on Twitter and Facebook, where I shared images of several brand icons from the past – familiar old friends like the Koolaid Kid, the Green Giant’s friend, Little Sprout and the dethroned Burger King. I discovered the characters on display at the San Francisco airport, while on route to […]

Know Your Audience – Dog Gone It!

Everyone loves dogs! Or do they? Dedicated to Dexter We shared our home and family for over 16 years. You brought love, joy and discipline to our lives. While reminding us to be loyal, forgive quickly and enjoy every moment that we are alive. Bless you, Dexter. You are missed. On my recent trip to […]

Increase Your Value Proposition

Peeling away the layers of need. I just came back from a walk with my dog, Dexter. The autumn leaves inspired me. They change colours, fall to the ground and get swept by the wind into beautiful piles of orchestrated chaos. Leaving behind the bare-naked tree. Exposed. It reminded me of the importance of communicating […]