Brand Survival using Systems

When it rains, it pours. Are you ready for the flood? Recently there’s been a lot of heavy rain resulting in surprise floods everywhere. Devastating homes and businesses. The deluge of water has overwhelmed internal systems. Causing backups, breakdowns, outages and severe damage. One day in July, I was looking out the window of my […]

What’s your line?

In the 1950’s game show, What’s My Line?, individuals would appear before a panel of celebrities who’s job it was to guess what they did for a living. Here’s an interesting clip of the show with Salvador Dali as the guest. It’s a perfect example of just how hard it can be to guess what […]

Focus on building your nest egg

Over the past couple of weeks I watched a robin fly into the rafters under my back balcony. This is the third year in a row the robins have come back to build their home. But this year was different. Each time he flew in with a full load of materials, he deposited it in […]

Plant the Right Brand Seed

It’s fascinating how the seasons are a wonderful analogy for what happens in our life and our business. There is a reason for every season and purpose in the expanding and contracting cycles of the year. Spring is the time of renewal. The time to plant new seeds, nurture connections and plan the next growth […]

Your business brand starts with YOU!

The process of finding the true nature of your brand, starts with YOU! After all, without you as a business leader there would be no brand. You also can’t attempt to sell a brand that isn’t aligned with your own strengths, skills, values and beliefs. Too often we try to please others or try to […]

A tasty brew for your brand

Self-promotion is a HUGE part of your brand marketing. When you create something that is truly unique and speaks to your ideal client it’s like a warm cup of coffee on a cold winter’s morning. Taylor Gray, a Toronto/New York photography recently delivered a self-promotion that did just that. With the help of Red Lion […]

Reach out and touch them

Every step that you make, every breath that you take has the potential to touch a client. There are so many ways to bring your brand to life in everything that you do in your business. Some marketers call them customer touch points, I like to call them brand experiences. Through any interaction with you […]