5 Things I love about October

… and how they inspire brand excellence.

1. Canadian Thanksgiving

Turkey dinnerI hope my Canadian cousins had a fabulous Thanksgiving weekend. I’m so grateful for the opportunity to get together with my family and friends to share in tradition. Even though I always eat too much! I want to take this time to thank YOU for following me over the years as I build my business. I truly appreciate your support.

Brand Tip: Always be grateful for what you have, though it’s tempting to desire more. Like overindulging in turkey dinner, you may regret it later. Remember, gratitude paves the way for more good things to come. How might you use gratitude to create a better brand experience for your clients?

2. Fall Colours

DSCN3074I have the good fortune of living in the east where sugar maple trees display their proud colours in October. Over the past couple of weekends, I’ve traveled north of Toronto to take in the splendor. As I gazed over the treetops from the Lookout Tower in Dorest, I was reminded of the cycles of the seasons.

Brand Tip: The expansion and contraction of life and business. Sometimes you are growing wildly and other times it’s necessary to shed, to transition or to let go of the past in order to move on to the next cycle. What do you need to let go of in order to become a better, more profitable brand?

3. Birthdays

Ok, a bit of shameless self-promotion… Today is MY Birthday! But that’s not the only reason I love this month. October is the birth month of some of the most wonderful people I know… and the best part is we all get to celebrate together! A BIG shout out to my Mother, who turns 80-years-young this month and my wonderful son! Let me know if your birthday is this month, too!

Brand Tip: Every year I get a free class at the yoga studio I frequent. It’s a small thing but it makes me very feel special. How do you recognize your clients’ special day?  What token of recognition could you offer to show your appreciation and build relationships with your clients or employees?

4. Speaking in Abu Dhabi

Abu Dhabi hotelI’m so excited about the invitation to speak at the CITA Conference in Abu Dhabi this October 19th. I’ll be joined by my fellow creative problem solving experts to inspire more creative solutions in business. I’m leading the Branding and Growthmania track of the conference. It’s going to be fun!

Brand Tip: Are you thinking of expanding your business? Go global! It’s easy to do with so many online tools to choose from. If you’re lucky, you’ll be able to travel to new and interesting parts of the world. What will you put in your strategic plan next year to expand your horizons?

5. Halloween

PumpkinI love to dress-up for Halloween. Over the years I’ve taken on many personalities, like Marilyn Monroe, a nun and even an Oreo cookie. Nothing better to get you into brand ‘character’. It’s a great excuse to step outside of ourselves, be a little silly and share a few laughs with friends.

Brand Tip: It’s a ghoulishly good time to walk-a-mile in another person’s shoes. Here’s an idea for this Halloween! Take the time to assume the character of your own client or ideal prospect. Step into their shoes Really get to know what’s important to them. What motivates them? What inhibits them? Keep a profile of your ideal client in your office, so you’ll be reminded as you go about your business all year long. You can download the GET REAL Branding Ideal Client Profile Template here.

I would love to here your responses to these questions. Please feel free to comment below and come on over to follow the GET REAL Branding LinkedIn page for more interesting brand and marketing articles.